Generation Alpha - Mark McCrindle, Ashley Fell and Sam Buckerfield
Understanding our children and helping them thrive
From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.
Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake.
After thousands of interviews with parents, children, teachers, business leaders, marketers and health professionals, McCrindle and Fell apply their research and forecasting expertise to give us a revealing insight into Generation Alpha, the term Mark coined, including:
- Understanding and empowering this generation
- The significance of technology
- How to get education right
- The future of work
- Alpha consumer habits and their role as influencers
- Where and how this generation will live as adults
- The importance of mental and physical wellbeing
Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours.
Publisher: Hachette Australia
Publication Date: 2021
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