Generation Alpha - Mark McCrindle, Ashley Fell and Sam Buckerfield

Generation Alpha - Mark McCrindle, Ashley Fell and Sam Buckerfield


Understanding our children and helping them thrive


From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.

Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake.

After thousands of interviews with parents, children, teachers, business leaders, marketers and health professionals, McCrindle and Fell apply their research and forecasting expertise to give us a revealing insight into Generation Alpha, the term Mark coined, including:

- Understanding and empowering this generation

- The significance of technology

- How to get education right

- The future of work

- Alpha consumer habits and their role as influencers

- Where and how this generation will live as adults

- The importance of mental and physical wellbeing

Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours.

Format: Paperback

Pages: 358

Publisher: Hachette Australia

Publication Date: 2021

ISBN: 978-0-7336-4630-0

FREE postage Australia wide for orders over $25. 

Please read refunds policy before finalising your order. All photos provided are of the actual product(s) you will receive. Photographs are taken under bright LED lighting to show items as accurately as possible, though some glare may show up on reflective covers/items. This book is brand new and never been read. Purchase this book today to become its very first reader.

Thank you and happy reading.

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